Becoming a Little bit French
French Truly is start-up located in Seattle that brings an immersive experience to french culture. For those who want to be “a little bit french”, here you can. It mixes language groups, cultural departures, evening of french movies, french food tasting, guided tour to France and much more. It’s not a traditional language academy, to learn french you have to feel it.
A Soft Redesign
French Truly and Mercury Creative are almost married and for this reason it was assigned to Ameba the work of updating the brand to the digital age and improve user experience, communication and online presence. Starting from the already existing branding elements a soft redesign of all the graphic pieces was released without losing the essence that has already brought followers.
French Truly offers a great variety of activities and proposals so its website was meant to be the place to group them all and communicate the relevant information in a clear way with an easy access and navigation for the users. We needed the cultural experience offered in the activities to be reflected in the website. There all the future events are announced, you can access to all the necessary information about tours and it also has a blog that is weekly updated with videos about french culture.
It’s been of great importance to bring an easy access and user experience through mobile devices: to show an attractive user interface it’s a necessity when 50% of your traffic comes from smartphones. Sales, conversions and interactions in the activities had a remarkable growth thanks to mobile accessibility.
After the job done in identity, online presence, user experience and social network strategy, French Truly sales has been notoriously increased overachieving the initial objectives. Tour places get full really fast and movie nights had to move to a bigger cinema due to the great demand; actually they are getting place in Seattle SIFF Cinema, which they expect to do a partnership with.