Rural Development Institute
Landesa is an organization dedicated to ensure rural workers (most of them women) from low resources countries can get rights from the land they work on and as a consequence increase levels of education, nutrition, literacy and more.
Mercury Creative was contracted by Landesa to get their website to another level so it was through them that we get involved into the project.
As part of it information and diffusion system, the website has a fundamental role to the organization due to it ensures the democratization of its programs and statistic data of it labor that attracts investors and brings transparency in their actions. For this democratization the site had to show optimal performance in the worst connectivity conditions.
The redesign was basically an analytic work in the first stage to achieve a clear target: make possible a fluid navigation for users with slow connections in every part of the world. Due to being an organization that works worldwide, and fundamentally in developing countries it was of great importance to let an easy access to the users with slow connections.
Average Connection Speed
The redesign take aspects of Landesa identity and add new graphic elements that join the content and let a more fluid reading of the information.
For the optimization all the image files were compressed and some of them converted to SVG, the file delivery was optimized depending on the device used by the visitor, controlling server response to adjust the file load of graphic elements to each device.
For example, in some devices images are replaced by solid colors.
How much was optimized?
Font: Mercury Creative
Hong Kong - China
Mumbai - India