Leading a dramatic brand redesign and relaunch
Posh Mobile is a US based company that sells mobile phones and tablets in emerging markets. Before its launch, Posh went to Mercury Creative for the development of their corporate identity and it was through our partner that we began our work. To get ready for the launch, POSH requested everything they needed regarding marketing: branding, wake-up animations and wallpaper on their products, website, product packaging, and print advertising
This next phase was focused on advertising and product development. It gave us the chance to create packaging that would be produced by the thousands and gain experience in the design of booths for international events, animation for the devices and point of sale booths.
Posh, James Posh
Today the brand strategy is turning from product marketing to lifestyle marketing, where the phone is not as important as what you can do with it. This strategy is allowing customers to more clearly envision the brand as a part of their lives, while still retaining the aspirational feel of the messaging.
Due to the wonderful results obtained under Amy Lamperti's and Lucía Martínez's strategic direction, we are still working with POSH Mobile. The continuous workflow allows us to know the brand in depth, as well as their global objectives. The brand evolves continuously and we walk side by side with Posh as they expand their marketing programs while introducing new ideas and concepts to reach new audiences.
POSH Mobile has achieved great success: they have surpassed their sales targets, created strategic alliances with suppliers and distributors and solidified their relationship with their clients. Traffic on the site has only increased since launch and the company is currently expanding its portfolio, using a CMS based on WordPress where they can create, edit and commercialize their products.