Wise Words Translations
Interpreters & Translators
Wise Words Translations is a young company that offers official and unofficial English <> Spanish translations services, as well as simultaneous interpretation for conferences and events. Her founder and director, Soledad Insiburo is a member of AIPTI (International Association of Translation and Interpretation Professionals) and has an extensive experience and expertise in the education, law and business fields.
The project main goal was to generate a unique visual identity that could show the fresh, professional and entrepreneur personality of the company members by developing marketing pieces to launch the company into the market under the name of Wise Word Translations.
The keystone of the branding is the logotype design. A monochromatic composition based of simple strokes that illustrates the combination of a book with a speech bubble and including the company's name within. The result is an attractive, compact and visually light composition that perfectly matches with the message and reflects the service the company provides.
Four business cards designs were also made in different colors and including famous motivational phrases as graphic resource.
Along with those, we have created a couple of simple illustrations for various uses following the same aesthetic guidelines defined on personal cards that figuratively represents the friendly spirit of the brand.