Comprehensive solutions for a dynamic world
Tanzi Uruguay is an innovative company focused on agrobusiness. It’s proposal consists on bringing solutions based on products and quality services to producers and contractors. Their constant incorporation of new technologies allow them to be on the top offering tools to improve productivity. This working methodology has been essential to make Tanzi a referent in agrobusiness machinery bringing safety to their clients by a complete replacement stock and qualified technical service that charted the brands they work with in a privileged position.
Consistent with their innovation policies they contracted a young design studio (yes, us) to intervene typical category public spaces with non traditional ads. Being new to the category we had to get involved about agrobusiness machinery to get knowledge of what does it mean to be conservative or innovative . Before get into the competitors study we learned about agrimotos, sprayers and coupleds. It wasn’t neccesary a deep study of the printed publicity of competitors to realise that the schemes and formulas are constantly repeated.
In reference to the slogan “Comprehensive solutions for a dynamic world” we decided to go for an ad that didn’t show any type of machinery because the brands represented by Tanzy has enough reputation by their own. The achieved aesthetic generated a strong contrast with the traditional ads schemes used in the category magazines. The use of humor allow to catch reader’s attention and evoke a non linear complicity admitting a reflection and deeper comprehension of the message.
On the other hand several pieces has been realized to the Mercedes Expo Activa as well as some basic animations that were displayed on different specialized portals. In this opportunity the focus was on the company reliability on the market instead of innovation.
As part of the regular marketing actions there is a promotions calendar that goes with the harvest and seedtime calendar. In this sense the publication dates are inflexible because agrobusiness moves in synchrony with nature's cycles. With absolute precision different persuasive pieces has been realized for digital and printed media.