Digital Marketing Academy
Senpai is the first uruguayan academy focused in digital marketing, new technologies and internet innovation. It is a different business school, with courses aimed at people working in advertising, the corporate world and entrepreneurs.
Along with its director, Facundo Del Pino, we participated in the name selection process and together we developed a graphic mark that could reflect the philoshopy and teaching methodology of the acadamy, as well as following the marketing department guidelines.
Senpai is a japanese term that refers to the wisest and more experienced member within an organization. We translated this definition into a graphic figure that would act as an instituitional cartoon and allowed us to communicate in multiple media materials. The octopus symbolizes the will, multiplicity as well as wisdom and reason.
The academy trusted us to create all its graphic pieces, from website design to advertising, brochures and more.