For the creation of YouVeda's visual identity, it was necessary to develop a brand strategy where its vision, organic nature and high quality of their products was visually reflected in each brand component.
Under the "connection with the intelligence of Mother Earth" and "High-end technology on their production" premise, we worked on a neat graphic that inspires wellness and nature, with a clear feminine representation that references to Mother Nature, as well as the target audience.
In addition to the logotype, it was necessary to define a visual system for the identification of each product variants. Following with the bold concept of nature, we took inspiration on the four seasons concept for the definition of the graphic elements and the chromatic change among products.