Antiaging Medicine & Longevity
Clínica Jakter is the pioneer institution in the clinical practice of antiaging biological optimization in Uruguay and South America, with an expertise endorsed by thousands of patients treated from 1982 to date. It is directed and founded by Dr. Isaac Jakter, a referent in the Anti-aging and Longevity medicine studies, author of several books and distinguished with important international recognitions.
The client was looking for a website re-design, a place where they hub all the information related to medical practices, treated pathologies, company history and certifications. Also a reception and contact platform, essential for those who weekly tunes Dr. Jakter in the different televising programms to get to know more about new treatments and practices that can improve their life quality.
A new visually cleaner, current, responsive and adjusted to their new print design pieces, website was designed. In the process we've hierarchizes and made a better information nesting to mantain just the information that users expects to find on it, regardless of their other social channels like Facebook and Youtube.
Design vs Content
One of the previous website major issues was the amount of information of great value for the clinic and site users. Based on this, we took important decisions related to the user experience in order to achieve a more friendly and optimized user interface that could display the content in optimal and well organized way.
Along with the new website aesthetics we've illustrated a series of infographic panels of each treated pathology that are currently being used in the different Dr. Jakter television appearances, social media publications and website.