There were analyzed different ways to get into the food market of La Paz where more traditional (and expensive) promotion methods are used. From Ameba we offered a risky vision sure that it will bring results based on other restaurants and a growing trend in the use of networks in Bolivia.
Despite Ñapindá continued with traditional promotion methods like printed flyers and the classic loudspeaker, every time we get actions into social media sales were exponentially increased up to five times.
Today Ñapindá owners use social networks almost in an exclusive way to promote the restaurant because the cost-benefit relationship can’t be ignored.